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Your Brand

Mystery shopping is an effective means for brands to gain an objective view of their brand's touch-points and assess the customer experience.

My Story

Hi, I am Debashish Sakunia! I'm a serial entrepreneur with a diverse educational background, including an engineering degree, an MBA, an MA in psychology, and an MA in economics. Currently, I'm pursuing a Ph.D. in marketing, with a focus on brand building and brand management.

I'm a firm believer that every business is ultimately a business of experience, and that those who excel at creating exceptional experiences are the ones who can build lasting customer loyalty. Over the years, I've gained extensive experience in a variety of industries, and I'm passionate about helping businesses of all sizes leverage their brand to achieve their goals.

Whether you're looking to launch a new business, revamp your existing brand, or optimize your customer experience, I'm here to help. With my unique combination of technical expertise, business acumen, and psychological insights, I can help you develop strategies that will elevate your brand and drive results.

Thanks for visiting my website, and I look forward to working with you!

What I Offer

Mystery shopping -design and implementation

I can design and implement a customized mystery shopping program tailored to a business's specific needs, including selecting evaluation criteria, developing shopper profiles, and establishing data collection and reporting processes.

Customer experience analysis

I can provide insights into the customer experience, identify strengths and weaknesses in the customer journey, and recommend specific actions to improve customer satisfaction and loyalty.

Employee training and coaching

Based on mystery shopping results, I can design and deliver training programs to help employees improve their performance in areas such as customer service, product knowledge, and sales techniques.

Bench-marking and competitive analysis

I can use mystery shopping data to benchmark a business's performance against industry standards, as well as against competitors, providing insights into areas for improvement and identifying opportunities to differentiate the brand.


Sunita Vijayan

"Debashish doesn't just provide us with a laundry list of issues to fix; he helped us prioritize and implement solutions that have a real impact on our bottom line. I highly recommend Debashish to any business that wants to take their customer experience to the next level."
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